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NHBC employee recognised with prestigious corporate responsibility award

John Attley, Corporate Responsibility Manager at NHBC (National House-Building Council), has been awarded as one of Business in the Community's Responsible Business Game Changers.

Business in the Community's President, HRH The Prince of Wales, met recipients of the Game Changers Award at a reception recently to thank them personally for their contribution to corporate responsibility (CR) and promoting responsible business.

The Game Changers is a one-off award, supported by Wates Group and made as part of Business in the Community's (BITC) 30th anniversary, recognising inspirational individuals who have made a demonstrable contribution to integrating responsible business policy and practice within their organisation, working behind the scenes to change business behaviour and advance corporate responsibility.

Each Game Changer is an advocate of responsible business who, by helping to shift corporate responsibility from niche to mainstream, has played a significant part in advancing the movement.

John Attley, NHBC Corporate Responsibility Manager, said:

"I'm very proud to have received this award. Businesses play a vital role to play in society and working with BITC we have been able to achieve a great deal, reducing the environmental impact of our operation and making engaging community partnerships part of 'business as usual' activity. There is still a way to go, and partnering with BITC gives us a vigorous framework for us to further integrate responsible business at NHBC and in our sector."

John was previously commercial risk and insurance manager for NHBC; a role which equipped him with the sharp eye for detail and results-orientated outlook that he has brought to the CR role. Through his passion he has driven CR strategy, with a focus on environmental change and effective community partnerships. He is now helping NHBC to better engage its employees, particularly on wellbeing issues.

He has helped NHBC achieve business accolades for its CR programme, including Silver status in last year's BITC CR Index. NHBC is aiming for Gold status or better in 2013.

Target setting for CR is fully integrated with NHBC's business planning process and objectives are signed off by the Board. NHBC's performance in the BITC CR Index is directly accounted for in the corporate scorecard that influences staff bonuses. At local level, teams across the business have specific targets to make positive contributions to society, such as community volunteering as a means of team building or personal development.

Stephen Howard, BITC Chief Executive, said: "We are delighted to be able to recognise some of the brightest stars in corporate responsibility through our Game Changers award. Without the energy and passion of our Game Changers, I doubt very much if the UK responsible business movement would be quite so mature. They all truly deserve this recognition which I hope will act as an inspiration to others."

Dwayne Baraka, NHBC's BITC Account Manager, said: "It has been a pleasure to work with NHBC on their CR strategy and implementation since 2010. NHBC's appetite for CR has grown as quickly as their performance in Business in the Community's (BITC's) CR Index, in which they have been one of our most rapid improvers. That is due in no small part to John's leadership."

For more information on BITC and the Game Changer awards, visit For more information on NHBC's CR strategy, visit

News Date: 15/03/13