The kitchen IS the heart of the home

NHBC Valentine’s Day poll reveals twice as many people prefer the kitchen to bedroom

The kitchen IS the heart of the home

Britain has become a nation of kitchen-lovers with twice as many people saying they ‘love’ their kitchens than love their bedrooms.

Despite the recent hype surrounding the release of the new ‘Fifty Shades of Grey’ film, new research by NHBC (National House-Building Council) of over 2,500 homeowners found that nearly one in ten (216) said the feature they loved most about their new-build home was the kitchen, compared to just 95 people who cited the bedroom.

The survey, released on Valentine’s Day, reveals the top ten features that people love most about new build homes. Design and location topped the list followed by size and space, and the benefit of having a ‘blank canvas’ to personalise.

The kitchen made it into 5th place, while the bedroom was in 7th spot. The top reasons given by homeowners for why the love their kitchens include spending time with their family, socialising and cooking.

The survey found that nearly a quarter (24 per cent) of people fell in love with the design and layout of their new home – the same number who love the location (24 per cent). In third spot, 15 per cent said they loved the extra space that their new homes gave them. Other popular answers were that new homes are well insulated as well as energy efficient.

Previous research by NHBC Foundation found that families who live in new build homes built to at least 2013 standards could save more than £1,400 a year on their energy bills when compared to their neighbours in older homes.

The research was carried out using NHBC’s nine month customer satisfaction survey. The top 10 reasons people gave for loving their new home are:

1. Design and layout
2. Location
3. Size and space
4. Blank canvas
5. Kitchen
6. Well insulated/warm
7. Bedroom
8. Garden
9. Energy efficiency
10. No DIY

NHBC, the UK’s leading standard-setting body and warranty provider of new homes, has been carrying out customer satisfaction surveys and analysing the data for over ten years.

The questionnaires allow owners to rate issues such as the standard of finish in their new homes, whether they have reported any defects and how satisfied they are with the overall quality.

Mike Quinton, Chief Executive of NHBC, said: “With Valentine’s Day approaching it seemed appropriate to find out what people love most about living in new-build homes.

“This survey shows the design, through to quality, space, and even energy efficiency high up the list of reasons for loving a brand new home. Most interestingly, it shows the popularity of the kitchen, once one of the lowliest rooms in the house, which has transformed into perhaps the most important room in the house – a place to cook, eat, drink, work, and entertain.

“With more choice in the housing market now than ever, new homes are ticking most of the boxes for the things that buyers want – like space and design – when considering their next move.”

Media queries:

Kelly Carter 01908 746739

Nadia Bedra 01908 746734