Zero carbon: what does it mean to homeowners and housebuilders?

Ascertaining attitudes towards zero carbon issues

This extensive market research study involves consumer research focusing on ascertaining attitudes towards zero carbon issues and identifying levels of understanding along with thoughts and feelings on the potential impact zero carbon homes may have on lifestyles.

The builder research portrays the view of the industry on the need for housebuilders to have confidence in the implementation of technologies and strategies for carbon reduction, their views on the Code and how they believe their customers will react to new construction methods and technologies.