Low & zero carbon technologies in new homes: learning from the experiences of consumers and on-site sales teams

Building on earlier research, this study by Reading University explores how occupants use the low carbon energy technologies incorporated in their homes.

The work shows that occupants generally have a poor understanding of these technologies and, through poor or incorrect operation, may not be fully benefiting from them. It examines in particular the key role that sales staff could play in inspiring occupants in the effective use of these technologies. The report provides a detailed insight into the day-to-day marketing and use of homes with LZC technologies. It includes an improvement cycle, which can inform marketing strategy. The work has significance in the run up to 2016, helping to address a potentially crucial aspect of underperformance-in-use of low carbon homes.