Informing the Debate

Beyond location, location, location: priorities of new-home buyers

Download (PDF, 4.9mb)
a graphic showing the lifecycle of a typical family home

Exploring the priorities of new-home buyers

This report, a collaboration between the NHBC Foundation and Savills, explores the priorities of new-home buyers. Based on feedback from over 5,400  survey respondents from across the UK it explores priorities in three density categories and for four different buyer categories (first-time buyers, upsizers, relocators and downsizers). The study included questions on features of the home, specific new-build considerations, parking and the importance they attached to nearby amenities. The research informs future marketing strategy by identifying a group of core buyer priorities and setting out specific priority profiles for the main buyer types. This work highlights an increasingly discriminating and complex market with a diversity of priorities among different buyer types.

Download the report

Explore NHBC Foundation

NHBC Foundation Research

Delivering high-quality research and guidance to help the house-building industry address the challenges of delivering 21st-century new homes

Learn more

Access NHBC Foundation Publications

Access and download NHBC Foundation’s full portfolio of publications and practical guides, covering primary research, research reviews and documents informing the debate

View all publications

Latest NHBC Foundation News

View the latest NHBC Foundation news, articles and Foundation facts showcasing the most recent publications and reporting on progress with new research projects

NHBC Foundation news